Link building is a major part of SEO as it improves rankings, increases domain authority, and drives targeted traffic.
However, acquiring quality backlinks can be time-consuming and challenging without the right resources. That’s where link-building tools become relevant.
These tools and link-building software solutions can help you identify opportunities, including broken links, track progress, and measure the success of your efforts.
Below, we’ll explore six powerful link-building tools we use in our link building agency.
1. LinkHunter
LinkHunter is popular among premium link-building tools. It helps you find email addresses that are associated with a particular domain. It’s primarily used for outreach purposes.
You can use it to find the right contact information to pitch content, request backlinks, or start building relationships with relevant websites.
Features
- LinkHunter is a top link-building tool that allows you to search for email addresses associated with any website using a domain name or a specific URL.
- Enter a domain name to get a list of all emails related to that domain, sorted by the likelihood of the address being valid.
- LinkHunter allows users to create, track, and optimise email outreach campaigns directly through the platform.
- Built-in email verification ensures that the email addresses you’re reaching out to are accurate and active.
- For advanced users, LinkHunter offers an API that integrates with your existing tools or systems.
How to Use It
- Sign up for a LinkHunter account (the free version has limited searches).
- Use the search bar to find emails associated with a domain.
- If you find emails related to the website, you can either export them or use the tool to verify them.
- Integrate LinkHunter with your email outreach platform or use it within their campaign feature to streamline your outreach.
Why It’s Good
LinkHunter’s strength among link builders and other link-building tools lies in its simplicity and effectiveness for link-building outreach.
It helps you quickly find the right contact for their link-building efforts and eliminates the guesswork in email outreach, so you’re saving time on invalid or unresponsive contacts.
Interesting Info
LinkHunter integrates with Google Sheets, allowing you to export and organise emails and making it easier to manage large-scale outreach campaigns as part of your link-building outreach efforts.
2. Lemlist
Lemlist is a tool specifically for link-building and outreach campaigns. It’s known for its personalisation features, which allow you to create more engaging, tailored emails, raising your chances of getting a positive response.
Features
- Lemlist lets you personalise your outreach emails with variables (like name, company, website, etc.) to make them more authentic.
- Set up automated follow-up sequences to nurture relationships and increase your chances of securing backlinks.
- Test different email versions to find the most effective messaging and subject lines for better open rates and responses.
- Track the performance of your campaigns with detailed analytics on open rates, click-through rates, and replies.
- Lemlist offers an email warmup tool that helps ensure your outreach emails don’t end up in spam folders by gradually building your sender reputation.
How to Use It
- Sign up and create a campaign in Lemlist.
- Use Lemlist’s email personalisation features to craft unique outreach emails.
- Set up follow-up sequences based on how the recipient interacts with your emails.
- Use the A/B testing feature to experiment with different approaches and optimise your outreach.
Why It’s Good
Lemlist is one of the best link-building tools because it allows you to send personalised, engaging outreach emails at scale. This increases the likelihood of building relationships and securing valuable backlinks, as does the automatic follow-up system.
Interesting Info
Lemlist allows users to send video emails. These can significantly increase response rates since video content often stands out more in crowded inboxes.
3. Ahrefs
Ahrefs is an all-in-one SEO tool that includes powerful link-building capabilities. It’s primarily known for its backlink analysis tools, which help users track their backlink profiles, research competitors, and find link-building opportunities.
Features
- Ahrefs’ Site Explorer allows you to see all the backlinks pointing to a particular URL or domain, helping you understand the quality and quantity of links your competitors are acquiring as you conduct link research.
- Content Explorer is a powerful tool for discovering the most shared or linked-to content on any topic. It can help you find content ideas or identify websites that may be interested in linking to your content.
- Monitor your website’s backlink profile, identifying new and lost links over time with the Backlink Checker.
- Using Link Intersect, you can find websites that link to your competitors rather than to you, revealing missed link-building opportunities.
- Set up alerts for new backlinks and lost links so you can stay on top of your link-building progress.
How to Use It
- Sign up for an Ahrefs account and navigate to the Site Explorer.
- Enter a domain or URL you want to analyse for backlinks.
- Use the “Link Intersect” tool to find potential link-building opportunities by comparing your backlink profile to your competitors.
- Reach out to the identified websites for backlink opportunities or partnerships.
Why It’s Good
Ahrefs is an industry-standard tool for backlink research and link building. It provides comprehensive data on your website’s backlinks, competitor analysis, and opportunities for acquiring high-quality links.
Interesting Info
Ahrefs has one of the largest backlink databases, with trillions of links in its index, so it’s an essential resource for deep backlink analysis.
4. Right Inbox
Right Inbox is a browser extension that enhances Gmail by adding features like email scheduling, reminders, and follow-ups. It’s a good tool for link-building campaigns, allowing you to automate and track personalised outreach emails directly in your Gmail account.
Features
- Schedule emails to be sent later so your outreach is timely and strategic.
- Set up automated follow-up sequences to ensure your emails aren’t forgotten and increase the chances of a response.
- Send recurring emails for ongoing outreach or reminders.
- Track email opens, clicks, and replies to measure the success of your outreach campaigns.
- Add notes to your emails to remind you of the context or any follow-up actions.
How to Use It
- Install the Right Inbox extension for Gmail.
- Compose your outreach email and schedule it to be sent at an optimal time.
- Set up follow-up emails that will automatically be sent if you don’t get a response.
- Track the performance of your emails while adjusting your strategy accordingly.
Why It’s Good
Right Inbox is particularly beneficial for link building because it integrates directly with Gmail, making it easy to manage outreach campaigns without leaving your inbox. The ability to schedule emails and automate follow-ups streamlines the outreach process, saving time and improving response rates.
Interesting Info
Right Inbox is particularly useful for smaller outreach teams or individuals who want to keep everything in one place without having to manage a separate outreach platform.
5. JustReachOut
JustReachOut is a simple but powerful outreach tool designed to help you connect with bloggers, journalists, and website owners to acquire backlinks. It offers a straightforward approach to finding and contacting relevant individuals in your industry.
Features
- Find relevant leads for your outreach campaigns based on niche, industry, and target topics.
- Access pre-built outreach email templates that you can personalise for your link-building campaigns.
- Track your outreach progress, including the number of replies, successful connections, and links acquired.
- Remember to follow up with leads; JustReachOut sends automatic reminders based on your outreach schedule.
How to Use It
- Sign up for JustReachOut and set your campaign goals.
- Use the lead search feature to find people in your industry or niche who might be interested in linking to your content.
- Use the outreach templates to contact these individuals with personalised emails.
- Track responses and set up follow-up reminders to ensure leads stay caught up.
Why It’s Good
JustReachOut is incredibly user-friendly, and its lead search and follow-up reminder features make it a solid tool for efficiently managing link-building campaigns.
Interesting Info
JustReachOut also provides valuable insights on the best times to reach out based on historical data from previous users, so your emails are sent at optimal times for a better response rate.
6. HARO (Help A Reporter Out)
HARO is a platform that connects journalists and bloggers with experts who can provide quotes and insights for their articles. Responding to journalist queries is an excellent tool for earning backlinks through media mentions.
Features
- HARO sends out daily emails with media requests from journalists, bloggers, and content creators looking for expert sources.
- HARO matches queries based on your expertise and interests, helping you respond to relevant opportunities.
- While the basic version is free, HARO also offers a premium version for faster notifications and increased visibility.
How to Use It
- Sign up for a HARO account and specify your areas of expertise.
- Review daily queries and then respond to the ones that align with your knowledge and experience.
- If your response is selected, you’ll receive a backlink from the article or piece of content.
Why It’s Good
HARO is a good tool for acquiring high-quality backlinks from reputable news outlets, blogs, and online publications. The media mentions you gain from responding to HARO queries not only help with SEO but also increase your brand visibility.
Interesting Info
HARO has been instrumental in helping brands build authority through media exposure. Many major publications, such as The New York Times, Forbes, and The Huffington Post, have used HARO to find expert sources.
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Our expert team specialises in creating customised link-building strategies to drive traffic, improve rankings, and build authority.
