Melbourne Cup 2017 SEO Link Building Analysis

With Melbourne Cup around the corner we decided to do some SEO & link analysis on the popular race.We did not complete analysis on official event websites or news domains.For this analysis we took focus on Exact Ranking URLs, the analysis we completed on a site-wide basis was limited. The sites in our analysis are all brands so they have a diverse SEO profile with n... Read More

Creative Link Building Tips from 46 Top SEOs

SEO for link-building is a tough topic, but we've managed to get 46 experienced SEOs to chime in on the topic.We asked them the following question - What is your most creative link building tip for 2017?We summarised all 46 Answers below, we have also included the full answer from each SEO listed below.Tip 1 - Use proper public relations for offsite work & be he... Read More

Content Marketing and Link Building Tips for 2017

Since we are in the “information age”, content marketing has become an integral part of any business’s marketing strategy. Now that consumers have shifted their buying patterns by researching online before making a purchase, creating relevant content is key for your business to be found by these consumers. However, content marketing trends are constantly changing and unl... Read More

8 Sources of Powerful Local Links to Boost Your SEO in 2017

Whichever direction the shifting sands of Google's search algorithm blow in, one thing remains constant: if you want to rank, you need links, and the more the better. However, not all links are made equal. Quality matters if you want to avoid tripping spam filters, and your link sources help to define the character and purpose of your site in Google's eyes.As a local busi... Read More

What is Link Building?

What is Link Building?In short, link building is getting another website to post a link to your own. It is one of the most effective ways to improve your website’s ranking on a Search Engine Results Page (SERP). If you want your website to be found as the top result when people search a relevant keyword, you’d better add this to your SEO (Search Engine Optimisation) to-... Read More